{"id":2535,"date":"2025-03-19T10:36:24","date_gmt":"2025-03-19T09:36:24","guid":{"rendered":"https:\/\/test2.redoniontest.it\/senza-categoria\/how-to-leverage-better-management-of-first-party-data\/"},"modified":"2025-09-03T14:34:21","modified_gmt":"2025-09-03T12:34:21","slug":"how-to-leverage-better-management-of-first-party-data","status":"publish","type":"post","link":"https:\/\/tnc.stage.redonion.it\/en\/news\/how-to-leverage-better-management-of-first-party-data\/","title":{"rendered":"How to leverage better management of first-party data"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2535\" class=\"elementor elementor-2535 elementor-1\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-592dfb14 e-con-full e-flex parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"592dfb14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5b8a40 elementor-widget elementor-widget-heading\" data-id=\"c5b8a40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">With Vodafone's Emiliano Bozzi, we tackled one of the most complex challenges for structured brands: bringing different technologies together to maximize the value of data.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b9d032a elementor-widget elementor-widget-text-editor\" data-id=\"3b9d032a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Integrating data for a more effective digital strategy.<br><br>With <a href=\"https:\/\/www.linkedin.com\/company\/vodafone\/\">Vodafone<\/a>&#8216;s <a href=\"https:\/\/www.linkedin.com\/in\/ebozzi\/\">Emiliano Bozzi<\/a>, <a href=\"https:\/\/www.linkedin.com\/in\/andreafolcio\/\">Andrea Folcio<\/a>, and <a href=\"https:\/\/www.linkedin.com\/in\/paolo-sansone-52102551\/\">Paolo Sansone<\/a> of <a href=\"https:\/\/www.linkedin.com\/company\/thenewco\/\">The Newco<\/a>, we tackled one of the most complex challenges for structured brands: bringing different technologies together to maximize the value of data.<br>How did we tackle this challenge? \ud83d\ude80<br><br>In the podcast \ud835\ude3f\ud835\ude56\ud835\ude69\ud835\ude5e \ud835\ude59\ud835\ude5e \ud835\ude41\ud835\ude56\ud835\ude69\ud835\ude69\ud835\ude64 Emiliano, Andrea and Paolo tell about the project developed for <a href=\"https:\/\/www.linkedin.com\/company\/vodafone\/\">Vodafone<\/a> to improve audience reconciliation and digital campaign effectiveness.<br><br>\u2705 \ud835\uddd6\ud835\uddfc\ud835\ude00\ud835\uddee \ud835\uddee\ud835\uddef\ud835\uddef\ud835\uddf6\ud835\uddee\ud835\uddfa\ud835\uddfc \ud835\uddfc\ud835\ude01\ud835\ude01\ud835\uddf2\ud835\uddfb\ud835\ude02\ud835\ude01\ud835\uddfc?<br>\ud83d\udcca Enhanced ability to recognize returning users, optimizing engagement<br>\ud83d\udd0e Advanced segmentation to distinguish customers from prospects<br>\ud83d\udcc8 Improved marketing budget allocation through actionable insights<br><br>A concrete case study of how data and technology can transform customer experience and digital performance.<br><br>\ud83c\udf99\ufe0f <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7308072703691776000\/\" target=\"_blank\" rel=\"noopener\">Listen to the full interview to find out the details!<\/a><\/span><\/p>\n\n<p> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>With Vodafone&#8217;s Emiliano Bozzi, we tackled one of the most complex challenges for structured brands: bringing different technologies together to maximize the value of data. Integrating data for a more effective digital strategy. With Vodafone&#8216;s Emiliano Bozzi, Andrea Folcio, and Paolo Sansone of The Newco,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-2535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to leverage better management of first-party data | The Newco<\/title>\n<meta name=\"description\" content=\"With Vodafone&#039;s Emiliano Bozzi, we tackled one of the most complex challenges for structured brands: bringing different technologies together to maximize\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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